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With a focus on the offbeat, the Sound Market is a resource for unearthing overlooked music. The aim is to grab the ear with songs that spark a reaction, positively marking the moment, injecting the underlying message with a resonant musical pulse. If you like the music, you get the message. The aim is to cast a wide net, seeking imaginative, out of the way solutions that work within the parameters of the project. The searches are broad, yet sensitive to the tone and thrust of the project. Whether for advertising, television, film, or any creative endeavor requiring innovative and propulsive musical ideas the Sound Market is a smart choice for music research.